New JBS USA website promotes La Herencia line

By Chris Scott on 1/23/2015
The U.S. subsidiary of the world’s leading beef processor has launched a bilingual website designed to promote its La Herencia beef and variety meats lines.
LaHerenciaBeef.com offers recipes and product information that cater to consumers seeking to add traditional Latino flavor profiles to their meals while also reaching out to Hispanic customers. JBS USA officials cited research that indicated that Hispanics eat beef as many as four times per week, a higher rate than the overall consumer average of between two to three times per week.
The La Herencia line offers lean beef with a vibrant red color and bright white marbling that has a visual appeal that Hispanic consumers demand, the company said in a release. The products are available as boxed beef and variety meats, including flank steak, beef tongue and oxtail.